Strategy and AI for retail, food and travel retail. From store opening to digital transformation.
Calibro Studio
Start a conversation“We combine a decade of operational depth, earned building brands across Colombia, the United States, and Mexico, with the craft of modern AI implementation. One studio. Two disciplines. Brands that endure.”
Growth and retail strategy
Store openings, visual merchandising, customer journey design, 360° brand communication. Strategy built from real operations, executed with the rigor of brands you already admire.
AI and webapp implementation
AI diagnostics, autonomous agents, webapps with intelligence integrated from day one. Built on a modern stack, designed to evolve with the business.
Retail transformation
The intersection of both disciplines. For brands that want to reinvent how they run, from the physical store to the digital system, with AI integrated where it matters.
What we build
An end-to-end framework for launching a retail or food concept. From site evaluation to grand opening choreography, built on the operational discipline of global brands.
Strategia360° communication strategy for retail brands. Customer journey design, visual merchandising standards, activation calendars built around the rhythm of real operations.
StrategiaA web platform that automates operations, accelerates strategic thinking, optimizes time, reviews KPIs instantly, and holds progress accountable. Tailored to the way your brand actually operates.
IntelligenzaA mobile-first app for holistic living. Recommendations, rituals, and reflection tools powered by conversational AI.
IntelligenzaReimagining how an existing retail operation runs, from staff scheduling to customer data, with AI agents integrated where they actually matter.
MetamorfosiThe design of a new retail concept where physical and digital experience share a single intelligent system from day one.
MetamorfosiCalibro Studio was founded on a simple premise. Retail brands today need two things that rarely come together in one partner: operational rigor built from real experience inside global operations, and the ability to architect intelligent systems with modern AI.
Most consultants offer one or the other. We offer both, because both are required to build brands that actually scale and actually last.
We work with retail, food retail, and travel retail operators who want more than execution. We work with founders and operators who want to build with purpose.
I spent more than ten years inside the operations of brands most people admire. Starbucks Colombia, where I led the launch of the brand in a new country. Dufry at El Dorado, one of the busiest airports in Latin America, where I managed the opening of fifteen commercial concept stores across categories like liquor, cosmetics, perfumery, fashion, luxury goods, confectionery, souvenirs, and travel convenience. Dimonde, the coffee brand I founded and scaled through Dufry's network across eight countries, with presence in Argentina, Uruguay, Chile, Peru, Colombia, Mexico, the United States, and Canada.
Somewhere along that path, I started building software. What began as solving operational problems with code became the foundation for solutions now used by clients across the Americas.
If what you are building matters to you, I want to hear about it.
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What we believe
Purpose before scale
Brands that last are built on a reason for existing that goes beyond revenue. We believe scale is a consequence, not a goal. When a brand knows why it matters, to whom, and in what way, growth finds its own rhythm. When it does not, growth becomes noise that eventually exhausts both the business and the people inside it.
We work with founders and operators who can articulate their purpose in one honest sentence. If you cannot, we help you find it before we help you grow.
Operational rigor
Strategy that cannot be executed is not strategy, it is decoration. Every recommendation we make comes from operations we have actually run. Opening stores. Managing categories. Designing customer journeys. Reading P&Ls. Reconciling inventory. We have done the work we now advise on.
This is why our playbooks do not read like management consulting slides. They read like instructions that a district manager can act on by Monday morning.
Commercial honesty
We do not sell AI for the sake of AI. We do not propose projects we would not do ourselves. We do not inflate scope to inflate invoices. When a client asks for something that will not serve them, we say so, even if saying so costs us the engagement.
What you pay for is what you need. Nothing more, nothing manufactured. This costs us short-term revenue and earns us long-term clients. We consider that an acceptable trade.
Modern craft
Every project we touch, whether a store layout or a line of code, deserves to be made with care. We believe the word "craft" still means something even in an age of automation. Speed matters, but not more than what we leave behind.
The architecture of a webapp, the copy of a menu, the signage on a wall, the logic inside an AI agent. All of these are surfaces where our standards show. We build things we would be comfortable signing our name to, because we are signing our name to them.
Discretion
Our clients' strategies, systems, and operations belong to them. We do not publish case studies without explicit permission. We do not name clients in conversations with other clients. We do not use one engagement as marketing material for the next.
This industry has a habit of treating client work as portfolio content. We treat it as trust. The clients who value discretion tend to be the ones worth working with. The ones who do not, tend not to be.
Shared path
We build with our clients, not for them. The best work we have ever done happened when operators, founders, and builders sat at the same table, looking at the same problem, with the humility to know that no one in the room had the full answer alone.
We do not deliver projects over a wall. We do not disappear after handoff. When we engage, we engage as partners in a process that continues after the first milestone. If what we build is going to be used by your team, your team helps build it.
